Sunday, March 20, 2016

Presentation lessons from Steve Jobs

Want to see an effective approach to a presentation?  Watch Steve Jobs introducing the IPOD for the first time in 2001. It’s one I share widely with students and clients: 

It’s instructive for its:
  • Conversational style, audience-centered language
  • An easy to follow structure
  • Use of rhetorical questions as transition devices (which complement but don’t compete with his spoken words for the audience’s attention)
  • Simple graphics and visual aids
  • Judicious repetition of key points
  • Energetic vocal variety (particularly his varied pace)

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